Skip to main content

Quick is not Burger King

Did you know that Belgium has the least Mcdonald's hamburger restaurants per inhabitant in the world? It's not that the Belgians don't like hamburgers American style, there is another reason why the hamburger giant can't get its dominant position (that it has almost all over the world) in Belgium.

In Belgium Mcdonald's has a big competitor, in a sense, because it's not another big international concern, but a relatively small concern that also has its own hamburger restaurants. The restaurants go by the name of "Quick" and you can only find them in Belgium and some parts of France.

Picture by Pixabay

What is so special about Quick? Well, people say it's the quality of the hamburger. In fact, the hamburgers look almost exactly like the ones on the pictures of the display ads selling them. All ingredients are fresh and the meat used is high-quality beef. I guess Mcdonald's can't beat that and through the years Quick became the haute cuisine of the hamburger restaurants. A very hard-to-beat competitor in Belgium.

But like they say beautiful songs don't last very long and the competition these days is very hard, also for the haute cuisine hamburger restaurants like Quick. The company was sold to yet another big American hamburger concern, the self-proclaimed king of the hamburgers, the house of the Whopper, Burger King. Burger King didn't have any restaurants in Belgium and buying Quick was the perfect way to make a kingsize entrance. Was, because things turned out different for Burger King.

The original plan was to change the name of the Quick restaurants into Burger King and make it the home of the Whopper. But there was a problem. After marketing research Burger King found out that most of the customers of Quick didn't want to change their beloved hamburger for a Whopper or any other kind of Burger King hamburger, also the research showed that the Quick hamburgers were good, really good. So Burger King decided to keep the Quick concept like it is, for now. New Burger King restaurants will be added separately.

Popular posts from this blog

Belgian kids got to drink beer during their school lunch

There are almost 800 different kinds of beer in Belgium. One kind was very popular till the70's, it was even given to kids at school during their lunch break. Beer to kids? You must be kidding! Well, let's go a bit further into this. The beers we are talking about were so-called table beers, a kind of beer that was specially made for people who can't drink alcohol. So it's was a kind of alcohol-free beer, a kind, because there was some alcohol in it. between 1 and 4 percent alcohol. The most popular table beer was Piedboeuf, it had 1.1 percent alcohol in it and there was a lot of sugar added to make it as sweet as Coca-Cola. A good marketing strategy made that it was well distributed in almost all schools in Belgium. The reason was that it would be very healthy for them, because of the natural ingredients and of course the sugar. It would make them grow fast and strong. It would even be good for pregnant women and for women that were breastfeeding their baby'

How the Belgians founded New York

In order to avoid any confusion in this story, it is important to know that in the sixteenth century, the Netherlands covered a part of northern France and Lorraine, Belgium, Luxembourg, and the present Netherlands. Its inhabitants were called the Belgians, and the maps represented the country in the shape of a lion: the "Leo Belgicus". Besides, numerous maps from the sixteenth century showed this territory under the name of Belgium. The latter failed into disuse for the benefit of the Netherlands and only reappeared in 1789 on the occasion of the first Belgian revolution. In 1831 Belgium became an independent country. Today Belgium is a lot smaller and is divided into two big regions mostly based on the language they speak in that particular region. In the north, there is Flanders where they speak Flemish (Dutch) and in the south, there is the Walloon part where they speak French. Almost in the center and between the two parts is the region of the capital Brussels.

A secret medieval street in Antwerp

The Vlaeykensgang is a unique small street in the center of Antwerp. Hidden between two busy Antwerp streets and close to the Cathedral. This medieval times street can easily be walked past unnoticed. Behind its meter-wide entrance, there is an oasis. A step into the passage with its quiet courtyards transports visitors back in time, back to the 15th and 16th centuries. Picture by Harry Fabel Previously, the street was the domain of shoemakers, who had to sound the alarm bell of the Cathedral, also some of the poorest people of the city lived in that very small street. Now you will find antique shops, art galleries, and an exclusive restaurant, Sir Anthony Van Dyck. There is a subdued atmosphere and the street is a popular place to listen to the cathedral's summer carillon concerts. At its heart, you find the Axel Vervoordt Gallery. Picture by Harry Fabel The "Vlaeykensgang" exists as a key piece of Antwerp’s architectural and sociological history, offering a rar